Success, part 2

I’m adding a bit to my success post because I want it it to stand alone. This really touched me and changed my whole view on success.

In 1940, Walt Disney’s daughters fell in love with the book Mary Poppins and for twenty years, Walt tried to persuaded PT Travers to sell him the rights to her book. In 1961, she agreed but she had control over the movie. Two composers, Richard and Robert Sherman, wrote a song called Feed the Birds.

Tony Brown of The Plain Dealer related additional Sherman comments about the song and its role in Mary Poppins in “Finding ‘Mary Poppins’ from book to movie to stage: Follow ‘Feed The Birds'” [1]:

“… [w]e seized on one incident, in Chapter 7 of ‘Mary Poppins Comes Back’, the second book — the bird woman. And we realized that was the metaphor for why Mary came, to teach the children — and Mr. Banks — the value of charity. So we wrote the song and took it up to Walt’s office and played it and sang it for him. He leaned back in his chair, looking out the window, and he said: ‘That’s it, isn’t it? That’s what this is all about. This is the metaphor for the whole film.’ And that was the turning point in our lives … We were full-time staff, so we had an office at the studio, and every so often Walt would call us up to his office on a Friday afternoon. We knew what he wanted. When we got there, he would say, ‘I just wanted to know what you boys were up to these days.’ Then he would turn around in his chair and stare out the window, like the first time we played it for him, and he would say, ‘Play it.’ And we would … And you could just see Walt thinking, ‘That’s what it’s all about, everything we do at Disney.'”https://en.wikipedia.org/wiki/Feed_the_Birds

That’s what it’s all about, everything we do at Disney.

PT Travers said about the song, “The Parents when they are watching do not look at each other. Each looking at themselves, you see, inside.”

What Mrs Travers meant is that the parents were focused on themselves, not those around them, not the old lady, not the birds, not the starving people. There are two verses in Feed the Birds that break most people who hear the song.

Come feed the little birds, show them you care
And you’ll be glad if you do
Their young ones are hungry
Their nests are so bare
All it takes is tuppence from you

All around the cathedral the saints and apostles
Look down as she sells her wares
Although you can’t see it, you know they are smiling
Each time someone shows that he cares

http://www.disneyclips.com/lyrics/lyrics99.html

So what is Mrs. Travers, the Sherman brothers and Walt talking about? Be a blessing to others, be kind, be generous, don’t think only of yourself, but think of someone else.

Disney jumped on this mantra when he said this is what Disney is all about, be kind and give to others. The world was pretty unstable in the 1960s. Nuclear war loomed over the world, politicians spoke of a place called Vietnam and black children defied segregation by going to all white schools and some paid the price for defying an all white school.  Walt understood all of this and wanted to give back to the world. So Feed the Birds became his mission statement. Give folks just a few hours of peace and make them smile.

In 1955, a man named Van Arsdale France pitched an idea to Walt Disney regarding Disneyland.

Van Arsdale France, who in 1955 founded the “University of Disneyland,” and was tasked with creating a training program for those who would bring Walt’s dream of Disneyland to life.

As he was preparing to pitch what would become the purpose of Disneyland to Walt and Roy Disney, Van Arsdale France once said, “My goal, as I saw it, was to get everyone we hired to share in an intangible dream, and not just working for a paycheck.”

Van recounted the experience…“And here were top executives, all of them right there, and I had to get up and say ‘And now our theme: the purpose of Disneyland is to create happiness for others.’ And you see, the beautiful thing about saying, ‘We’re going to create happiness’ was then I could say, ‘Look, you may park cars, clean up the place, sweep the place, work graveyard and everything else, but whatever you do is contributing to creating happiness for others.’” https://disneyinstitute.com/blog/2015/04/mission-versus-purpose-whats-the-difference/346/

Look, you may park cars, clean up the place, sweep the place, work graveyard and everything else, but whatever you do is contributing to creating happiness for others.

So has money changed the way Disney does business? Some might say, YES!! They are money grabbing fiends!! Well, no. Disney’s mission statement is still Feed the Birds:

We create happiness by providing the finest in entertainment for people of all ages, everywhere.

https://disneyinstitute.com/blog/2012/09/common-purpose-how-to-inspire-your-staff/100/

So what does this this have to do with success?

As Christopher J. Nassetta, President and CEO, Hilton Worldwide puts it, “It’s really about developing a culture and creating an environment where people feel like they are part of something that is bigger than they are.” https://disneyinstitute.com/blog/2012/09/common-purpose-how-to-inspire-your-staff/100/

Make people happy, make them feel as if they are part of something bigger than themselves.

Disney’s mission statement for today has been  expanded, but if you read between the lines, you’ll see more birds.

The Mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (Walt Disney Archives: http://d23.disney.go.com/archives/a-history-of-the-walt-disney-company/

The Walt Disney Company carries out its Mission Statement quite effectively. As Apel (2007) succinctly stated, “Disney does it right.” He was referring to the Disney Company’s three-pronged approach of combining research of the market to find out how to best please its clients, considering who its clients are and making sure that all cultures are represented, and a long history of pleasing its patrons, the “Disney Way,” which has been effective for over fifty years. In other words, Disney combines research, client culture and preferences, and expertise to assure that the company fulfills the Disney Mission Statement, a statement that defines the Disney Company’s plan for today. http://hubpages.com/business/Walt-Disney-Companys-Mission-Statement-and-Vision-A-formula-for-success

Feed the Birds.

So maybe success is more than having your books turned into movies and your name becoming a household word. Maybe success is making others smile, making them think, making their world a little brighter.

For me, my definition of success is now very simple. I just want to Feed the Birds.

Defining Success.

Defining success

A friend of mine showed a video from  Dorie Clark , a successful strategic marketing specialist, and one of the things she said caught my ear.

What is your definition of success?

You would think that would be the easiest question to answer, but it really isn’t easy. So I asked myself while I was at work, what is my definition of success?

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Prayers for Paris

As we all now know, terrorists attacked Paris last night. My heart and prayers go to those in Paris. I’m so sorry this happened and know those of us in the United States stand by you and you are all in our prayers. And please, young people, know ISIS is a murderous group. Don’t join them or listen to them. The concert that the terrorist attacked was filled with young people, teens to 20 somethings. Don’t join this satanic group. Hang in there, Paris!

Prayers for Paris

As we all now know, terrorists attacked Paris last night. My heart and prayers go to those in Paris. I’m so sorry this happened and know those of us in the United States stand by you and you are all in our prayers. And please, young people, know ISIS is a murderous group. Don’t join them or listen to them. The concert that the terrorist attacked was filled with young people, teens to 20 somethings. Don’t join this satanic group. Hang in there, Paris!

Marketing

Marketing sure has changed since I took classes 25 years ago. The internet especially Facebook is now the way to go. I’m also learning that not doing anything doesn’t help in the marketing process.

I came across a great marketing blog that I want to study: http://blog.hubspot.com/marketing  I’m also interested in those FB ads that pop up in my newsfeed. I’ve seen a lot of doctors doing Webinars on different Essential oils, which I use daily. I thought, hey, why not do a webinar on how to write? Just something small, like creating interesting characters, or how to write drama. Just something small and sweet and then promote my book. It works for me when I come across those webinars. I’ve signed up for all kinds of webinars. Too bad I forgot most of them. Note to self, send the folks who sign up a reminder because if they are like me, they forget unless it’s on the calendar. So I want to send them a reminder on their phones or into their emails.

I’m not much of a Twitter fan as I find it very cluttered. It’s mostly about ads that no one really reads. So I might just engage with folks when I can. But I really like the idea of webinars that will teach other writers.

Then there are my FB pages. I want to make one for my novel which I want to work on daily. It will be mostly on what I’m doing, how the book is doing and maybe quotes from the book? I’m hoping to also go to various comicons around the country to teach on writing. We’ll see.

I’ve learned that God will bless the work of your hands, but not the sitting of the butt.

The Cruel Master known as Laziness

I’ve been following a wonderful blog by a young lady named Hannah Brencher  and this week she said some that clicked in my mind:

 

Trust me, I have wasted time. I have a wasted a lot of time on the things of life that don’t actually matter. I’ve eaten pride like casserole. I’ve loved myself and hated myself a little too much. I should have been studying or cooking or writing or creating but instead I was scrolling through social media accounts to see who had gotten ahead of me. My heart was being vandalized by bitterness, jealousy, and resentment but it was too dark to call them out by name.

I have wrestled to get off the phone. I have found watching the lives of other people to be easier than facing my own junk. But no one is going to clear out your own emptiness. When your dreams go unfulfilled because you didn’t start the work, the world won’t even know how to be heartbroken by the loss of things that would have made them better people. That’s the thing about the things you don’t do: you carry the loss.

You decide to either follow after what matters most to you or you follow other people. You either build people up or tear them down in your heart because you think they’re getting what you deserved and wanted. You build a Hunger Games arena in your brain and, as a result, you can’t stop hiding in the trees.

I don’t want to hear God say, “You cared more about following people than me. You were supposed to feed the others, not follow them.”

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